ProSiebenSat.1 Boss Marco Giordani Outlines Plan For Pan-European Streamer: “We Are Spending Less And Getting Better Tech”

News Briefvia DeadlineOctober 21, 2026

ProSiebenSat.1 Media CEO Marco Giordani is all-in on a pan-European streaming service. Speaking today at the high-end German confab Munich Media Days, he explained the rationale for launching one streaming service across the multiple European territories in which ProSieben’s parent, the Berlusconi family-owned MediaForEurope (MFE), operates.

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