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ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump

ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump

News Briefvia Variety

U.K. broadcaster ITV’s CEO Carolyn McCall said the broadcaster’s sale of its Media & Entertainment business to Sky is “progressing as planned,” even as weaker advertiser demand forced the U.K. company to cut £25 million ($33.4 million) from its fourth-quarter content spend.

Source Variety

This is a summary of a story originally reported by Variety.

Read the full story at Variety

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